The Playbook
128 pages
The story-led way through the nine moves, from first idea to first customer. Every move comes with a real venture that made it, including the ones that went badly.
For parents who want their kid to have a real shot
Some kids will chase jobs. Yours can learn to create them.
Young Founders is a Playbook and a Workbook that walks a young person from a blank page to their first paying customer. Nine moves, done in order, at their own pace. No degree, no burning idea, and nothing to sit through.
- 2 books, 214 pages, 9 moves
- Built for 15 to 30 year olds
- Digital in a minute, printed in about a week
- 60 day 'they actually used it' guarantee
$67 for the digital kit. Add the printed edition at checkout for $30.
The thing you think about
You can see the potential. You just can't see the path.
You know what they're capable of. You've seen the spark, the stubbornness, the way they light up about the things that are theirs.
What you can't see is the path. The world you were told to prepare them for has changed. Good grades and a safe job stopped being a promise, and the advice you grew up on doesn't quite reassure you anymore.
The gap isn't talent, and it isn't ideas. It's knowing how to take the first real step, and believing they're allowed to.
What's actually inside
Nine moves, in the order you'd really do them.
Each one is a chapter in the Playbook and a worked exercise in the Workbook. They read the move, then they make it. A move takes an evening.
- 01
Find the thread
Pull the loose interest they already have into something worth looking at properly. Works from a blank page.
- 02
Pick the person
Choose one specific human to help. Not a market, not a demographic. One person they could name.
- 03
Find the ache
Learn what that person actually struggles with, in their words, by asking them. Six conversations, script included.
- 04
Shape the offer
Turn the ache into something someone can understand, want and choose. One sentence, then one page.
- 05
Price it
Put a number on it without flinching, and know why that number and not a smaller one.
- 06
Make the smallest version
Build the least they can build that still helps. Days, not months, and never a website first.
- 07
Ask for the money
The hardest move in the book, broken into the exact words to say and what to do when the answer is no.
- 08
Read what happened
Tell the difference between a bad idea and a bad first attempt. Most quit here because they can't.
- 09
Change the shape
Take what they learned, adjust and go again. This is where it stops being a project and starts being a capability.
$67 for the digital kit. Add the printed edition at checkout for $30.
What arrives
Two books. One way of getting started.
The Workbook
86 pages
Where the idea stops being theoretical. Prompts, scripts and one worked exercise per move, with room to write. This is the one that gets used.
Woven through both is the part most business books skip: who they are, what they want, and the nerve to back themselves. The hard part isn't only the plan. It's believing they're allowed to begin.
If they don't use it
60 days. If they don't make a single move, you don't pay for it.
Not a returns policy with steps. Email us inside 60 days, tell us they didn't get going, and we refund you in full and you keep the books. We would rather carry that risk than have you carry the doubt, because the whole point is that they start.
Charbel A. Zeaiter
Why it's worth it
You'd pay this for two hours of tutoring.
A tutor lifts a grade. This teaches the thing underneath every grade: how to spot a possibility, make a real move, and back themselves when nobody is handing out permission. For less than the cost of a single tutoring session, it's a capability they keep for life.
$67 for the digital kit. Add the printed edition at checkout for $30.
Built from lived experience
Decades of building, turned into a first path.
Charbel started his first business in 1988 and has built across design, technology, innovation and brand ever since. He founded Academy Xi and sold it in 2019. He has taught thousands of people and helped shape countless companies. The moves in this kit come from that work, shaped into a first path a young person can actually follow.
I've built ventures, taught thousands of students and helped shape countless companies. My dream is for people to live happy, meaningful and abundant lives.
Charbel A. Zeaiter
★★★★★
This helped me lift my career to another level. Great knowledge and technique, and it helped me grow as a solution finder. Love the passion and energy from Charbel.
★★★★★
I came here to learn a range of skills, and I ended up learning about myself and life lessons. It went well beyond what I expected.
★★★★★
An amazing leader and teacher. Charbel brings warmth and a wealth of knowledge, and when mentoring he captivates your mind, always leaving you wanting to learn more.
★★★★★
His enthusiasm for people is contagious. He has deep experience to draw on and always has something current to share. You'll get more than you bargained for with Charbel.
Questions parents ask
Before you start them.
My kid doesn't have an idea yet. Is it still for them?
Yes, and that's often the better place to begin. Moves 01 to 03 exist to find the idea worth backing, so they start from possibility rather than pressure.
Will they actually use it?
It's built to be done, not read. Nine moves, one evening each, at their own pace. Plenty of parents start it alongside their teenager, which makes it far more likely to stick, and that's exactly what The Parent's Corner is for. And if they don't get going in 60 days, we refund you.
They're older than the name suggests. Does that matter?
No. Young Founders speaks to 15 to 30 year olds first, but it's for anyone starting a first venture who wants a practical way in.
What exactly arrives?
The digital kit lands in your inbox in about a minute, as two PDFs you can read on anything and print yourself. If you add the printed edition, a real Playbook and Workbook are posted to you as well.
How long does the printed edition take?
It's printed to order and usually takes about a week. Shipping is free to Australia, the UK and the USA.
I'm the young person buying this for myself. Does that work?
Completely. Everything here is written for you too. You don't need anyone's permission to begin.
Is there anything to log into?
No. No portal, no course, no drip feed, no subscription. You get the files, and if you take the printed edition you get the books. They're yours.
Give them the head start you wish you'd had.
$67 for the digital kit, in your inbox in about a minute. Add the printed edition at checkout.
$67digital kit